ACTUS Fenua

Ultra-Processed Foods: A Softer Version of the Law Prevails

Born from growing concerns over obesity and diabetes in French Polynesia, a proposed law aimed to give consumers clearer information about ultra-processed foods. Inspired by the Chilean model, the original text called for warning labels in stores, on menus, and even during direct sales.

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But after criticism from the Economic, Social and Cultural Council, the proposal was significantly scaled back. Measures deemed too complex or burdensome were removed, including in-store labeling and mandatory verbal warnings.

The version unanimously adopted by the Assembly focuses instead on advertising and public awareness. Ultra-processed foods promoted in visual advertisements will now have to carry a health warning about the risks of obesity, diabetes, and cardiovascular disease. Planned criminal penalties have also been dropped in favor of administrative fines. Less ambitious than initially envisioned, the law nevertheless marks a first step in French Polynesia’s effort to address diet-related health issues. It is set to take effect on January 1, 2027.

The law therefore marks a first step — less ambitious than initially planned, but symbolically strong. It also paves the way for a broader effort to tackle fatty, salty, and sugary products as part of a prevention plan announced for 2026–2036.

Source : articles TNTV des 27 et 28 mai 2026