The SMILE agency was born from an editorial adventure that began in 2006, with the arrival of its team in French Polynesia to launch two free news outlets: Fenua Infos and Fenua TV. These publications quickly became the Tahiti Infos group, a major player in the local media landscape.

In 2008, the business expanded with the creation of Pom'Z Médias, an agency specializing in institutional communication and marketing. Building on this experience and the growth of its editorial projects, the agency evolved in June 2017 to become SMILE. This new identity reflects a strengthened structure centered around the fields of marketing, communication, and publishing.

That same year, SMILE launched Tama'a!, a magazine dedicated to rediscovering the Polynesian islands through their cuisine. This title inaugurated a true editorial hub that would gradually expand to include ten other publications, among them InstanTane (men's culture), Tahitee Time (golf), Poerava (Tahitian pearls), Ora Roa (health), Tahiti Wellness (well-being), Here (wedding guide), and Beach Time, the first title dedicated to leisure activities.

In 2022, the agency was chosen by the international airline Air Tahiti Nui to relaunch its in-flight magazine, Reva Tahiti . SMILE now manages the editorial direction and is developing a complete ecosystem around this title: advertising sales, creation of innovative content and editorial variations.

SMILE relies on a network of 39 regular collaborators — writers, layout artists, photographers, videographers, community managers — brought together around its two founders: Patrick Seurot, general manager and publishing director, and Delphine Alenda, artistic director.

SMILE, a communications agency and publishing house, combines strategic expertise, editorial standards, and visual creativity to serve brands.
institutions and territories.